Brand Loyalty
by Josh K-sky on Jun.07, 2010, under Uncategorized
You Are Not So Smart is a new blog in my Google Reader that offers a kind of Psych 101 along the title’s theme. The entry Fanboyism and Brand Loyalty discusses the misconception that we “prefer the things we own over the things we don’t because we made rational choices when we bought them.”
It’s an entertaining discussion; I’ll only add a conversation I had sometime in the late nineties in which someone said, “I use a Mac, I drive a Volkswagen, so yeah, I voted for Nader.”
(The truly horrible thing is that I’m pretty sure that’s how it went, but I may have the order of priority wrong.)